We’re living in a world where digital media is taking up more and more space and where traditional marketing efforts have to give way. If you haven’t started blogging yet, just jump on the trend – it’s here to stay. If you need some tips on how to structure your blog article, you can find a checklist for blog posts here.
Blogging as SEO
A good blog post with the right keywords helps search engines connect you with your customers. No matter what industry you operate in, there will be keywords that your target audience searches for on Google. If you post relevant articles and posts using these keywords, you’ll be able to rank higher in search results on Google and elsewhere. Remember that Google wants to present relevant content to its users, so you need to be able to produce content that your target audience wants.
Strengthen your image
A company’s website can often be perceived as cold, unwelcoming and personal. A good website presents relevant information to its target audience and simplifies the buying process. A blog, on the other hand, allows you to shape your company’s personality and build your brand. Make sure that your blog posts match your company’s vision and that you support your desired image in all blog posts. By blogging, you give customers access to your knowledge about services, topics, specific products, situations, etc. We trust them more easily with a positive social presence.
Keep your website relevant and active
By posting good blog posts on a regular basis, you will be perceived as a safe and steady player by your customers and can build good relationships over time. In addition, your website will be ranked by Google as active when they index your website. If you don’t post something on your website regularly, you could lose visibility in the search engine.
Better return on investment
Apart from your time and effort, blogging is free. What’s more, you get customers searching for information themselves, without you spending time sending this information out. Even if you’re good at writing emails and newsletters, you risk a low open rate and ROI, but you can benefit from sharing your blog post in a newsletter to bring potential customers and readers to your website. Do you want to get started? Feel free to get in touch!
