For most people, content production is the hardest part of being present in so many different channels. The content must be relevant to the target group, exciting and trigger the target group to take action.
There are many different types of content you can share on social media. Think carefully about what you want to say, and how your posts help to build on corporate identity. The optimal solution is to have a mix of different types of content that all speak with the same voice.
Information
The purpose of information posts is to inform the reader and can contain anything from opening hours to new products or other news. Make sure you provide the same information in all your channels. It’s easy to post about a change in opening hours on Facebook and then forget to follow up on your website. News usually has a positive effect; everyone loves fresh information.
Insights
Posts that aim to share knowledge with the reader, teach them something new or build on information they already had. Many companies have a fear of sharing knowledge with their customers for fear of losing sales. But customers who feel cared for, who get value from your company, will gladly come back to you. Read more about how you can reach out to customers with a small advertising budget.
Inspiration
Readers want to see part of your company’s journey. Keeping readers up to date with what’s happening in your business, new production processes, partners and employees can give readers an insight into your company’s daily operations. Content production takes time! Remember that you are allowed to share relevant content with your followers, even if you haven’t written it yourself. It’s important to have a good strategy and plan in place, and with time and experience, your posts will only get better!
Are you interested in how Sveum Design works with content production for customers? Get in touch for a non-binding chat.
