Most people who have a website sometimes wonder how they can get their site to come up high on the search results in e.g. Google. Search engines are getting smarter and customers are more selective about what’s worth a visit. How can you score high in SEO in 2024? This is something we’re often asked about when we develop websites for businesses and private individuals. That’s why we’ve put together a video guide that provides a quick introduction to search engine optimization (SEO). This video is a must-watch if you’re wondering what the “Golden Rule” of search engine optimization is all about. I briefly explain the latest trends in the video below.
Checklist for visibility in search
- Understand the user and what his or her intentions are. Do you prefer text, video, images or something else? Personas can be used.
- There’s more than Google out there, you can send traffic to your site from many places, such as Amazon or Apple services.
- AI or artificial intelligence is a key functionality in search engines. Therefore, your content needs to be structured and your website needs to be quick to “scrape”. Relevant content must be linked to each other, and articles must have an informative structure, tags and metadata.
- Create exceptional content with high quality. It’s better to publish less frequently, but with content that many people are interested in, than to publish content that only a few people will look at. Make sure your content is relevant to what your target audience is searching for in the search engines
- Connect with authorities and experts in your field. It’s easier to rank highly if you’re already an authority, so feel free to invite guest authors etc.
- Make sure the technical side of SEO is optimal.
- See if you can improve your existing content. SEO is an ongoing process.
- Get ready for new technology.
- YouTube is one of the largest platforms where people seek information and answers to questions. All speech is searchable, and videos appear in regular Google searches. Here, you can potentially be highly relevant to your customers and send visitors to your website via the video.
- Get input from others
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