Our digital everyday life has made the threshold for communicating with customers very low. Your customers are drowning in sales messages, and chaos and noise prevail in the digital marketing channels. All companies are now on Facebook, Instagram and many have also moved into the Snapchat and gaming world. Today, customers have little time to read through your “about us text”. By having a clear identity in all your sales messages, the customer will quickly find out if you are a good solution for them, they will find it easier to remember your company, you will be able to weed out expensive customers and thus get a return on your marketing budget.
How to find a clear identity
Find out what the core of your business is. If you were to describe your company in one sentence, who is your company? Is your answer unique? If the answer is still very similar to your competitors, you need to look beyond your product or service and look at the whole experience you can offer your customers.
How to use your identity?
The company’s identity should permeate the company. Everything from slogans, angles in posts, to advertising and the website should be designed according to your corporate identity. But remember that the company must also be able to deliver according to your sales messages and build on your identity. If you deviate from the identity, the customer will perceive the company as dishonest, so be consistent in your use of identity. Are you unsure how to work with your identity?
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