AdWords is another name for advertising in Google. Advertising on the Google network requires a high level of knowledge and careful planning of your campaigns. Many people have great success with advertising on Google AdWords, so why have your ads completely flopped? There can be many reasons for this – is your ad relevant enough? In this video, I mention the 4 main reasons why your ads are not performing as well as you would like.
Main reasons why Google ads don’t run as well:
- High competition for relevant keywords
- Your landing page is poorly optimized for the keyword and ad
- We are exposed to a lot of advertising, so many people today are so used to seeing the ads, that the brain removes the info and you simply don’t see the ad.
- Customers may not be ready to buy yet, so they click in and read, but may wait a while before buying. It’s easy to think that the ads aren’t working.
Help with Google advertising
If you need help optimizing your ads in Google, get in touch and I will be happy to help you.
