Many companies are tempted by the growing social media site Snapchat. After its release in 2011, Snapchat has experienced tremendous growth in recent years. The combination of a medium that is easy to use, anonymous and exciting are some of the reasons why Snapchat has become so popular.
But how can your business use Snapchat? When you first create a company profile on Snapchat, it’s a good idea to build up a base of followers where you share content. If you’ve already created a Snapchat account for your business, you should share your Snapcode on your website and other channels. Maintaining a Snapchat account is just as important as your other media accounts. Post and send photos or videos regularly and add photos to your story. Tip: You can create your own group of followers in Snapchat so that you can send to an entire group at once. Feel free to experiment with drawing, writing or adding different filters to your snaps. Just like Facebook and Instagram, Snapchat has an Ad Manager that allows you to run customized campaigns. The ads in video format cover the entire screen and are equated with other content. The ads appear between regular snaps or as separate posts in stories.
As with all media channels, we recommend that you consider whether this is something for you – it’s better to be good at some channels than bad at many. Quality over quantity! Are you wondering how Snapchat can be used in your business?
