C
CRO (Conversion rate optimization)
CRM – Customer relationship management system
CSS
Core Web Vitals
Canonical tag
CTR: Click through rate (Click through rate)
CTA: Call to action
CR: Conversion rate
CPC (Cost per click)
CPA (Cost per Action)
CPM: Cost Per Mille
D
Data-driven marketing
Digital communication
DM – Direct Mail – Advertising in the mailbox
Dropshipping
Digital strategy
Differentiated marketing
E
Employer branding
Email marketing
E-A-T Content
G
Ghostwriter
Googlebot
GA4: Google Analytics 4
GSC: Google Search Console
GTM: Google tag manager
GA: Google Analytics
I
Internal competing pages
Internal linking
Indexing of pages
Inbound marketing
Information cookies (cookies)
K
Communication strategy
Purchase funnel
Cold leads
Conversion
Customer segments
Customer loyalty
Customer value
Competitor analysis
Artificial intelligence
Customer journey
Customer Satisfaction
KPI – Key Performance Indicator
L
Loyalty program
Lead scoring
Lead nurturing
Profitability
Long tail keyword
Lead generation
Leads: MQL and SQL
M
Brand awareness
Merkel loyalty
Marketing mix
Media plan
Market plan
Micro level
Macro level
Brand building
Target group
Meta description
Meta title
N
Online store supplier
Newsjacking
Noindex tag
R
Relationship marketing
Rebranding
Remarketing
ROAS
Robots.txt
ROI: Return of investment
S
Sales and marketing activities
SEO tools
Short tail keywords
SERP
Segmentation
Search engine
Sitemap.xml
Keyword cannibalization
Page structure (SEO)
Structured data
Search intent
U
URL structure
UI design (User Interface)
Undifferentiated marketing
UX (User experience)
V
Hot leads
Y
YMYL: Your Money Your Life
